Nitin Chhoda is a well known man, not only in the field of physical therapy, but in the medical field as a whole. He has done some remarkable things in the medical field, changing how things work for the better. Although he is a licensed physical therapist, he focuses more on the marketing aspect of it. Nitin Chhoda has traveled all over the world to explain to people how they can further their marketing strategies in their private practice. He also runs a blog (Nitin 360) where he publishes his marketing tips. He is also the creator of Therapy Newsletter and Clinical Contact. Therapy newsletter is an automated newsletter marketing system. The system sends out two automatic newsletters per month to all of patients, without having to do a single thing. These newsletters come in different formats each month to keep things fresh and exciting for the patients. Clinical Contact is a web based broadcasting system, which reminds your patients of things such as their appointment times. This, according to the ‘About Me’ section of Chhoda’s blog, helps to “boost patient arrival rates and increase revenue.”
Another huge thing that Nitin Chhoda has contributed to the Physical Therapy Discourse Community is EMR’s, also known as Electronic Medical Records. An article published on Physical Therapy Schools’ website states that EMR’s have been created to help eliminate loss of paper records in cases such as natural disasters. Chhoda states, “For physical therapy offices that have their information stored on a web-based system, when disaster strikes, they can be up and running again in a short amount of time. Even if their office is totally gone, they can have a temporary location, download the files to new computers and take care of their patients’ needs quickly.”
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